The UAE has taken another significant step in strengthening its creator economy, with local content creators now able to launch and sell their own products globally via Amazon. The move comes through a new partnership between Creators HQ and Amazon Ads, aimed at transforming creators into scalable digital entrepreneurs.
The initiative, called Amazon Creators Foundry, was announced at the 1 Billion Followers Summit in Dubai the world’s largest gathering dedicated to the content creation economy, organised by the UAE Government Media Office under the theme “Content for Good.”
Table of Contents
Empowering Creators Beyond Content
Amazon Creators Foundry is designed to help UAE-based creators move beyond traditional monetisation models such as brand collaborations and advertising. Instead, it enables them to build creator-led product businesses, leveraging Amazon’s e-commerce infrastructure.
The programme offers end-to-end support, including product ideation, brand development, digital marketing, customer acquisition, and business training. Participants can also set up dedicated storefronts on Amazon.ae, allowing them to directly engage with their audiences and sell branded products.
Global Reach Through Amazon’s International Network
A key highlight of the initiative is the opportunity for selected creators to expand beyond the UAE. Through Amazon’s international selling programme, participants can access global markets and reach millions of customers worldwide, significantly increasing their commercial potential.
Creators joining the programme will also benefit from Amazon Ads credits, helping them boost product visibility and scale their reach across multiple markets.
Strengthening the UAE’s Creator Economy
The launch of Amazon Creators Foundry reflects the UAE’s broader strategy to position itself as a global hub for the creator and digital economy. By enabling creators to turn ideas into tangible products and sustainable businesses, the initiative supports innovation, entrepreneurship, and long-term economic growth.
Industry leaders have highlighted that creators possess a deep understanding of their audiences, making them well-positioned to identify market gaps and develop products that resonate with consumers. By bridging creativity and commerce, the programme aims to foster a new generation of digital-first entrepreneurs.
A New Path for Digital Entrepreneurship
As the creator economy evolves, initiatives like Amazon Creators Foundry signal a shift from content monetisation to business-building and brand ownership. For UAE creators, this marks a major opportunity to scale their influence into global commercial success while reinforcing the UAE’s role in shaping the future of e-commerce and digital innovation.
