Social media has become one of the most powerful tools for entrepreneurs and small businesses to reach customers, build brand identity, and drive sales. But in the UAE—a jurisdiction known for its strong regulatory framework—there are clear rules that govern commercial activity on social platforms.
So, if you’re promoting your own business through your Instagram, TikTok, YouTube, or Facebook accounts, do you need a license?
The short answer: Yes—but it depends on what you’re promoting and how.
Table of Contents
Promoting Your Own Products or Services: What the Law Says
If you are a UAE resident using your social media in the UAE to promote your own legally registered business, such as a fashion label, salon, café, or consultancy, you are not required to obtain an E-Media (influencer) license.
However, you must hold a valid Trade License that permits the advertised activity. Promoting your business online without a license is considered unlicensed commercial activity, which is prohibited under Federal Decree Law No. 32 of 2021 on Commercial Companies.
When Does an E-Media (Influencer) License Apply?
If you are a content creator or entrepreneur who:
- Promotes products or services not owned by you
- Collaborates with third-party brands
- Posts paid reviews, giveaways, or endorsements
… then you’re classified as an influencer under UAE law. In this case, you must hold both:
- A valid Trade License, and
- An E-Media License from the UAE Media Regulatory Office
Failing to obtain these licenses could expose you to fines and penalties, especially if your activities involve cross-border brand deals or monetized content.
UAE Government Portal – Media Regulation Laws
What About Visiting Influencers?
If you’re a non-resident visiting the UAE and plan to:
- Post sponsored content
- Collaborate with UAE-based brands
- Shoot commercial campaigns or advertisements
you must now obtain a Visitor Advertiser Permit before engaging in these activities—even temporarily.
This rule was introduced to close loopholes in digital advertising and ensure all commercial communications are licensed and accountable, whether from residents or tourists.
Media Regulatory Office – E-Media & Visitor Advertiser Licensing
Summary Table: Who Needs What
| Type of Activity | Trade License | E-Media License | Visitor Advertiser Permit |
| Promoting your own UAE-licensed business | Required | Not needed | Not needed |
| Promoting third-party products or services | Required | Required | Not needed |
| Visiting influencer posting paid content | Not accepted | Not accepted | Required |
| Personal/hobby posting with no revenue | Not needed | Not needed | Not needed |
Non-Compliance Risks
The UAE government monitors digital platforms for violations. Penalties for operating without proper authorization may include:
- Fines from AED 5,000 to AED 100,000
- Suspension or blocking of social media accounts
- Legal prosecution or deportation, especially for foreign violators
Cabinet Resolution No. 42 of 2025 on Offences and Administrative Penalties in Media
Violations and Penalties – UAE Media Council
ATB Corporate Services Insight
Whether you’re a homegrown business owner, an emerging influencer, or a visiting content creator, navigating UAE media laws is essential to avoid risk and operate legally.
ATB Corporate Services can support you with:
- Trade License setup (mainland or free zone)
- Visitor Advertiser Permit applications
- Social media compliance checks
- Influencer agreement structuring and review
Use your voice. Grow your brand. But do it by the book.
George Mathew is a Corporate Lawyer at ATB Corporate in Abu Dhabi, specializing in corporate structuring, foreign investments, and regulatory compliance. With extensive experience across the UK, Oman, India, and the UAE, he brings a deep understanding of cross-border business regulations and international investment frameworks. George works closely with businesses, investors, and multinational corporations, helping them navigate the legal landscape in Abu Dhabi’s thriving business ecosystem.