2PointZero Group PJSC (ADX: 2PointZero) has completed the acquisition of a 60.8% majority stake in ISEM Packaging Group, a leading Italian premium packaging manufacturer, in a landmark transaction valued at AED 704 million ($192 million). This acquisition marks a strategic expansion for 2PointZero into the global luxury packaging sector and establishes its sixth consumer-focused vertical.
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Strategic Entry into Luxury Packaging
Founded in 1949 and headquartered in Bologna, Italy, ISEM Packaging Group is a European leader in high-end packaging solutions for the beauty, fashion, and luxury industries. The company operates 11 advanced manufacturing facilities covering over 100,000 square meters and serves a roster of prestigious clients including LVMH, Gucci, L’Oréal, Kiko Milano, and Puig.
With this acquisition, 2PointZero positions itself at the intersection of Middle Eastern capital and European industrial excellence, creating opportunities to scale ISEM’s “Made in Italy” craftsmanship globally. Peninsula Capital and other minority shareholders will retain a 39.2% stake, forming a strategic partnership to accelerate growth.
“The completion of this transaction marks an important step in advancing our global growth ambitions,” said Samia Bouazza, CEO of 2PointZero Group.
“Packaging will become our sixth consumer-focused vertical, complementing our existing beauty and apparel businesses. ISEM’s automation and operational efficiency make it an ideal fit for our portfolio.”
Driving Growth Through AI and Digital Transformation
A key focus of 2PointZero’s strategy is leveraging Artificial Intelligence and digital technologies to optimize manufacturing, supply chains, and client operations. The group plans to integrate AI solutions across ISEM’s production lines to enhance efficiency, margin strength, and scalability.
ISEM has demonstrated strong performance in recent years, with revenues tripling between 2021 and 2024, highlighting the sector’s high-growth potential. The acquisition is expected to accelerate both organic and inorganic growth, supported by targeted M&A and geographic expansion.
Strengthening the Consumer Value Chain
The addition of ISEM to 2PointZero’s portfolio aligns with the firm’s “Enter-Build-Mature-Recycle” investment playbook. By establishing a foothold in European manufacturing, 2PointZero can bridge Middle Eastern capital with global industrial and consumer expertise, reinforcing its global expansion ambitions.
“With 2PointZero and Peninsula, ISEM has the platform to take our offering global while maintaining the craftsmanship and precision that define our business,” said Francesco Pintucci, CEO of ISEM Packaging Group.
“This is the start of a transformative new chapter for our group and the luxury brands we serve.”
This acquisition positions 2PointZero as a key player in the luxury packaging industry, a sector with sustained growth across luxury, pharmaceutical, and specialty food markets. By combining European manufacturing excellence, AI-driven operations, and Middle Eastern investment, the group is poised to deliver innovative packaging solutions at scale, further strengthening its consumer business ecosystem.
With assets exceeding AED 134 billion following the 2025 mega-merger, 2PointZero continues to expand its footprint across high-value consumer verticals, reinforcing its role as a next-generation global investment powerhouse.
